Cole Haan
As a loyal follower and customer of Cole Haan, stepping into this heritage footwear brand as Brand Creative Director was a dream come true. During my tenure we centered our creative storytelling around our customer, the unapologetically ambitious achiever who doesn't feel the need to choose between comfort and style. Instead, we invited you to feel what’s possible.
Leading the global brand storytelling and multichannel creative execution across seasonal campaigns was only made possible with many layers of support. I was honored to help structure and empower a high-performing, multidisciplinary team while directing world-class agency partners and freelance consultants to elevate the brand evolution and expression.
Fall 2025
Who decided that looking polished needs to feel uncomfortable? Cole Haan has been challenging that idea for nearly 100 years. We showcased an array of multi-hyphenates through the streets of New York to showcase how comfort shows up as a secret advantage, a confidence boost and a non-negotiable. We used forward momentum and a hint of the unexpected to tell the story of the brand's most innovative collection to date.
Photographer/Director: Dan Martensen
Director of Photography: Jacques Naude
Stylist: Edward Bowleg
Agency partner: General Idea
A New York State of Mind
We aimed to capture the hustle and balance of the consummate New Yorker: impeccable style, unapologetic ambition, and the innate ability to keep things simultaneously elevated and effortless. Driven by the the city's possibility and energy, we wanted to inspire those who don't get thrown by the unexpected, but thrive on it.
With almost a century of developing footwear that defies norms and expectations, Cole Haan has mastered the art of hidden ingenuity. Every stitch, layer and material is thoughtfully considered to deliver the style and comfort that the brand is known for. A series of animated shorts offer a peak under the hood for the detail-obsessed shoe lovers.
The Art of Innovation
The joy is comfort.
We built off the momentum of our Fall campaign and expanded on a new standard: comfort as confidence, style as ease. We then brought that promise into the most unpredictable time of year. Stacked calendars and to-do lists mean your footwear and accessories are working overtime.
Winter 2025
Enter the winter collection: weather-ready boots and polished sneakers that allow form to meet every function. It's an extra level of confidence that assured even if things fell apart, you held it together. When plans took a turn, you met the moment.
Only in New York
The city remained an important character in our story. Whether dodging unfortunate holiday traffic or squeezing in seasonal decorating right after your Q4 presentation, there's nothing like the energy on the streets of the five boroughs during the busiest time of the year.
Photographer/Director: Dan Martensen
Director of Photography: Jacques Naude
Stylist: Sasha Kelly
Agency partner: General Idea
The best days aren’t planned— they just happen. This campaign is about the small, unexpected moments that make a day memorable. A commute becomes a walk. An errand turns into a connection. A simple tennis practice is anything but. With the right shoes, you’re ready to meet these moments.
Spring 2026
Meet the Moment
We are at our best when we show up confident, poised and with a sense of ease. We highlighted product that let our cast seamlessly transition from errand to chance encounter, from tennis practice to PTA meeting, from conference call to anniversary dinner.
Photographer: Jack Bool
Director: Samy Mosher
Stylist: Deborah Watson
Agency partner: Invisible Dynamics
