Draper James
The team at Columbia University Mailman School of Public Health came with a critically important project as they set out to launch an exciting new research initiative. Working closely with the team, we developed a carefully considered branding and identity system for the launch of their research center. We centered the design system around the team's ambitious mission and brand pillars: acceptance, connection and protection.
The SPIRIT Research Initiative invests in a public health approach to addressing mental health and well-being by identifying social determinants of mental health, addressing social inequalities, and investing in child and adolescent primary prevention efforts that scale to the population level.
Digital Marketing Refresh
The curation and application of images throughout the brand collateral and marketing was carefully considered. We sorted through a slew of photography to select a range of humans that helped represent those most vulnerable in our mental health research. We wanted to show a range of emotions and express the concept of layered feelings, and drive home the importance and radiance of human connection.
Email Templates
