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Tory Burch

Some of my most formative career experiences are thanks to the incredible team at Tory Burch. Joining the brand during a period of explosive growth gave me the opportunity to build and mentor an ambitious and talented team of designers. Focusing on the digital creative strategy and execution for the brand site experience and marketing campaigns, we created an innovative, mobile-friendly website that elegantly married content and commerce.

Highlights include art directing editorial photo shoots to supplement seasonal campaign photography, creating original content for the brand's online publication, Tory Daily, and developing immersive experiential coverage of seasonal fashion shows. 

Photo Art Direction

Created concepts and oversaw art direction for editorial photo shoots to supplement seasonal campaign photography. Oversaw composition, retouching and digital media strategy for all assets.

Spring/Summer 2016

Photography: Gentyl & Hyers

Creative Direction: Louisa Gent/Honor Brodie

Launch of Tory Burch Fitbit

Still Life Photography: Jeremy Travis Parker

Creative Direction: Louisa Gent/Honor Brodie

What's In Your Bag?

Photography: Ilan Rubin

Creative Direction: Louisa Gent/Honor Brodie

From the brand's inception, Tory made sure that the online shopping experience was best-in-class. We were one of the first major retail stores to shift focus to the mobile browsing journey, and developed a responsive website that catered to the customer regardless of entry point. Our team found innovative ways to infuse editorial content, styling advice and trend reports throughout the user journey. 

The site was frequently recognized as a category leader by outlets including WWD, Forbes, L2 Index and  The Business of Fashion.